Digital Commercial

@DCommercial said: For multi-taskers, digital tech from NY Times making your morning more efficient RT @caratuk @benayers: http://t.co/PfZmrcf via @niemanlab
@DCommercial said: @olisnoddy Hahah I just got the same!!!! Soz snods but also, how funny!
@DCommercial said: @CatinBoots heheh i do - my eyes are just glazed over at the beauty that is the toblerone that i no longer recognise shapes ;-)
@DCommercial said: Really lovely idea using digital technology to address a consumer insight/need and create a new revenue opportunity - http://t.co/0hg1bwn
@DCommercial said: Really lovely idea using digital technology to address a consumer insight/need and create a new revenue opportunity - http://t.co/0hg1bwn
@DCommercial said: Really interesting social experiment based around a Starbucks card and the concept of virtual currencies - http://jonathanstark.com/card/
@DCommercial said: Really interesting social experiment based around a Starbucks card and the concept of virtual currencies - http://jonathanstark.com/card/
@DCommercial said: Oops sorry - wrong link. Here we go: KinectShop - http://bit.ly/iymNvW
@DCommercial said: Oops sorry - wrong link. Here we go: KinectShop - http://bit.ly/iymNvW
@DCommercial said: The changing room in my living room? Yes please! Lovely eg of the opportunities emerging for retailers in th… (cont) http://deck.ly/~QTNDv
@DCommercial said: The changing room in my living room? Yes please! Lovely eg of the opportunities emerging for retailers in th… (cont) http://deck.ly/~QTNDv
@DCommercial said: Groupon and Foursquare team up, strengthening their offering over Facebook, Google and other competitors in th… (cont) http://deck.ly/~ejMiE
@DCommercial said: Groupon and Foursquare team up, strengthening their offering over Facebook, Google and other competitors in th… (cont) http://deck.ly/~ejMiE
@DCommercial said: The importance of a freemium approach when it comes to driving long-term revenues within the gaming market - http://read.bi/nCBI4f
@DCommercial said: The importance of a freemium approach when it comes to driving long-term revenues within the gaming market - http://read.bi/nCBI4f
@DCommercial said: With 950k Kindle titles now on sale, today's Amazon e-book stats represent an interesting development for bran… (cont) http://deck.ly/~SoP6N
@DCommercial said: With 950k Kindle titles now on sale, today's Amazon e-book stats represent an interesting development for bran… (cont) http://deck.ly/~SoP6N
@DCommercial said: Facebook launch 'Deals ' to rival Groupon in 5 test cities in the US. Time will tell how much the two need on… (cont) http://deck.ly/~bpILf
@DCommercial said: Facebook launch 'Deals ' to rival Groupon in 5 test cities in the US. Time will tell how much the two need on… (cont) http://deck.ly/~bpILf
@DCommercial said: Awesome idea from 3 in Sweden demonstrating how to add value to the call centre experience in the new digital world - http://tnw.co/hqjhj6
@DCommercial said: Awesome idea from 3 in Sweden demonstrating how to add value to the call centre experience in the new digital world - http://tnw.co/hqjhj6
@DCommercial said: Interested to see what take up is like of Google's '+1'. The data impacting SEO will appeal to businesses but how will consumers view it..
@DCommercial said: Interested to see what take up is like of Google's '+1'. The data impacting SEO will appeal to businesses but how will consumers view it..
@DCommercial said: The group deal market continues to diversify with the already successful Vente Privee turning it's hand to th… (cont) http://deck.ly/~Tty5E
@DCommercial said: The group deal market continues to diversify with the already successful Vente Privee turning it's hand to th… (cont) http://deck.ly/~Tty5E
@DCommercial said: Real time Facebook advertising: An important development in relevancy and targeting capabilities but brands ne… (cont) http://deck.ly/~UrBDr
@DCommercial said: Real time Facebook advertising: An important development in relevancy and targeting capabilities but brands ne… (cont) http://deck.ly/~UrBDr
@DCommercial said: Great use of mobile technology adding value in the pharmacy/ convenience store market http://bit.ly/hn0BHw
@DCommercial said: Great use of mobile technology adding value in the pharmacy/ convenience store market http://bit.ly/hn0BHw
@DCommercial said: RT @mobiletimternet: Xbox Kinect is named the “Fastest Selling Consumer Electronics Device by Guinness Boo… (cont) http://deck.ly/~Miowb

What does collective buying and Groupon mean for my business?
The Sanctuary
How can I monetise my customer data?
BBC World Wide
Can embracing digital give us advantage over bigger competitors?
PZ Cussons
How should I work with my agencies to capitalise on digital?
Nestlé Fairfield
Who shall I partner with for a global media trading strategy?
PZ Cussons
What role can mobile play in meeting my business objectives?
Every client we speak to
How important will f-commerce be for my digital sales strategy?
Global Cosmetics Brand
How should we be embracing emerging digital technologies to most effectively drive sales?
National Utility Provider
How can I monetise my existing digital assets?
BBC Worldwide
Where should I be looking to develop new revenue streams in today’s digital landscape?
Every client we speak to

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How do we make more money from digital?

Approach

Where we sit
What we do

Case Studies : PZ Cussons

"How can digital improve our business - across each of our 4 strategic pillars?"
- PZC looked for digital to accelerate their company growth – and push them into the FTSE100.
- A Global view on ecommerce, partnerships, media buying and supply chain innovation
- Central strategic approach, localised by markets and brand teams
- Working with Fairfield, Nestlé’s central strategic marketing resource
- Identify digital enhancements for media, trading, agency management and technology to apply across Nestlé’s 60+ brands
- Focused on education of senior team, development of best practice and ongoing consultancy
- Gives Nestlé instant market knowledge to be rapidly applied
- Give BBC’s 60million international online users a reason to register and engage more deeply with BBC brands
- Create the model for this data to be captured and monetised – through ecommerce, retailing, subscription and advertising.
- Pioneer a new data fuelled marketing approach within BBC WW

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Who we are

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Paddy Griffith
i-Level
Agency Republic
Work Club

Multiple-Award winning digital strategist and Strategy Partner at Agency Republic and Work Club; 2 of the UK’s most successful digital marketing agencies. Paddy has managed digital commercial strategies for major clients including O2, Nokia, BT and Egg and specializes in the reconfiguration of online business models to maximize revenues.

Phone number: 07870 592833

Email: paddy@digital-commercial.com

Henry Rowe
i-Level
Carat
FaR

Previously MD of the UK’s largest digital media buyer (Carat Digital) and Head of Partnerships at i-Level. Henry has run digital media and business planning for giants of the space including Dell, Vodafone, The AA, GM and J&J, amongst others. Widely regarded as one of the country’s leading exponents in the digital commercial space.

Phone number: 07808 921835

Email: henry@digital-commercial.com

Dominic Finney
BLM
FaR

Previously Business Director of arguably the largest and most complex digital account in the country; the COI. Also Head of Futures at BLM Arena, where he was responsible for the conception, development and optimization of new digital platforms and services for clients including Dominos and Barclays.

Email: dominic@digital-commercial.com

Becky Taylor
Carat
Virgin Media

Becky spent the 2 years prior to joining Digital Commercial at Virgin Media, where she was responsible for digital acquisition and the allocation of a multi-million pound budget, as well as management of the digital team at the incumbent media agency. Before that, she spent 6 years at Carat in the role of Associate Director, where she headed up a team delivering media, search, mobile and social strategies for clients such as NIVEA, Department for Transport and ASDA.

Phone number: 07736 458226

Email: becky@digital-commercial.com